Here’s the scoop… Le Mars, Iowa - "The Ice Cream Capital of the World". Officially designated as such in 1994, Le Mars has been the home to Wells Enterprises Inc., makers of Blue Bunny® brand ice cream and dairy products, since the company’s founding by Fred H. Wells, Jr., in 1913. Today more ice cream is produced in Le Mars, Iowa, by a single company than in any other city in the world! While we love to promote ice cream, we have so much more to offer. So, whether you are staying awhile or just passing through, we invite you to experience the “local flavors” in Le Mars… “Where Life is Sweet.”

Situated in the northwest corner of Iowa, Le Mars is a progressive and aggressive city committed to an improved quality of life and a prosperous climate for economic development. With a population of 10,571 as of the 2020 census, Le Mars harbors a spirit of excellence and harmony is prominent in the growth of businesses and industries that market products and services throughout the nation and abroad.